The Conscious Cut: Sharing Wardrobes to Shape Sustainability

Our founder Louisa Dearlove was recently featured on The Conscious Cut, a podcast exploring sustainability, culture, and conscious living, hosted by Hoiki Liu.

Louisa shares her journey from working across fashion and tech—including with brands like Vivienne Tam—to launching Fēnxiǎng, Hong Kong’s first peer-to-peer fashion rental and resale platform. Spotting the city’s fast-fashion overload, she set out to build a solution that makes sharing wardrobes not only practical, but desirable.

Louisa dives into how Fēnxiǎng empowers women to rent high-quality pieces for both special occasions and everyday wear—without the waste of buying new. She also speaks honestly about some of the challenges behind circular fashion, from tackling stigma around secondhand clothing to building trust and community within a peer-to-peer model.

The conversation explores what it really takes to shift consumption habits, why access and convenience matter in sustainable fashion, and how small changes in the way we use our wardrobes can have a meaningful impact.

Interested in rethinking how you wear, share, and shop fashion in Hong Kong?

🎧 Listen to the full episode of The Conscious Cut here: https://www.buzzsprout.com/2455516/episodes/17394770