Behind Hong Kong’s First Peer-to-Peer Fashion Rental Platform

Our founder Louisa Dearlove was recently featured on the Unsensible podcast, where she shared the story behind building Fēnxiǎng, Hong Kong’s first peer-to-peer fashion rental platform.

In the episode, Louisa talks about her move from London to Hong Kong and how spotting a gap in access to affordable, contemporary fashion led to the idea of shared wardrobes. She explores how clothing rental can help shift consumption habits, making fashion more accessible while encouraging more sustainable choices.

Louisa also opens up about the realities of building a startup—from launching an MVP instead of waiting for perfection, to adapting quickly to the local Hong Kong market. She reflects on why being a generalist became one of her greatest strengths as a founder, and how flexibility and experimentation shaped Fēnxiǎng’s early growth.

Curious about what it really takes to launch a purpose-driven platform?

🎧 Listen to the full Unsensible podcast episode here: https://www.youtube.com/watch?v=f-xKxOlrV0E&t=2s